Flower Knows is a Chinese beauty brand founded in 2016 by cosplayers, and it’s especially known for combining dreamy, fairy-tale-inspired aesthetics with functional makeup and accessories.
The brand strongly emphasizes whimsical, romantic packaging and themed collections  often drawing on soft pastel colors, floral or magical motifs, and vintage-style design  appealing to people who like playful, feminine beauty looks.
Beyond looks, Flower Knows focuses on quality: its products strive for a natural, skin-friendly finish, sometimes blending makeup with skincare-inspired ingredients, aiming to enhance natural beauty rather than mask it.
Overall, Flower Knows stands out for making beauty feel like a little escape — turning everyday makeup into a creative, emotionally uplifting ritual.